How to Prepare Your Website for AI Agents

Start with clean, readable pages

An agent that cannot read your page cannot use it. Make sure your main content appears in the HTML, headings follow a logical order, links use descriptive text, and buttons and forms are properly labelled. These same basics help screen readers, search engines and people.

Be explicit about your information

• Opening hours, prices or price ranges, locations and service areas in plain text.
• Structured data for your organisation, services, products and FAQs.
• A clear contact path, such as a form, an email address or a booking link.
• Up-to-date pages, so old information does not mislead an agent.

Decide your policy for AI crawlers

Your robots.txt file tells automated visitors what they may fetch. You can allow or block specific AI crawlers. Some sites also publish an llms.txt file, a plain summary of the site written for language models. It is a low-cost optional extra, and support varies, so do not rely on it alone.

Make tasks easy to complete

If you want an agent to book, enquire or order, the path has to be simple: few steps, clear labels, no confusing pop-ups, and confirmation messages that say what happened. Test your own booking or contact flow as if you were a tool reading the page rather than a person looking at it.

Watch the emerging standards, do not bet on one

New ways for sites to expose actions to agents are being proposed and tested. They are early and may change. Build the solid foundations first, and revisit the standards once they settle and your customers are actually using agents.

Common questions

What is an AI agent in this context?

Software that researches, compares and sometimes completes tasks for a person, such as finding a service or starting a booking.

Do I need an llms.txt file?

It is an optional, low-cost summary of your site for language models. Support varies, so do not rely on it alone; clean pages and structured data matter more.